Discover the top 13 free SEO tools for improving your Google search engine rankings. Join SEO expert Matt Dignity as he explains his top tools for keyword research, on-page optimization, outreach initiatives, and more. Discover the power of freemium and free SEO tools that have aided innumerable SEO success stories. Improve your SEO toolset and increase your website’s exposure on Google.
In this piece, I’ll go through the best 13 free SEO tools for increasing your Google search engine results page rank. Without these tools, it would be impossible to carry out SEO.
I use them daily. My name is Matt Dignity, in case we haven’t met before. I’ve been in the SEO sector since 2015 and currently manage many seven-figure SEO firms.
I can promise you that, regardless of the scale of your SEO operation, free tools play a significant role in every SEO success story. In this article, we’ll go through all of the free SEO tools that my team and I utilize at each level of our SEO operations.
Some of these well-known free tools are almost certainly familiar to you. Some of them are less well-known, and I’d be happy to introduce you to them. In any case, I’m glad to provide my comprehensive list of the best free SEO tools that you can add to your toolset.
There are two types of free SEO tools accessible. Our freemium tools are prioritized. Freemium tools are those that are free to use but charge a fee for additional capability.
With freemium products, you generally receive a better-built tool, which is excellent. Because premium tiers allow them to constantly develop and scale, firms that use freemium models regularly innovate and enhance their solutions.
That won’t be a bad side project that has been accumulating digital dust for a long time. As a result, pay close attention as I present my top picks for freemium games.
Then other tools are free and will likely always be free, but don’t let that fool you into thinking they aren’t important. The free tools I’m going to provide you are great powerhouses in and of themselves. Let’s begin with the best free tools.
1. Keyword Surfer
Let’s start with these heinous scumbags. There are other SEO extensions available, but these are my favorite picks. Keyword Surfer is without a doubt my favorite tool on this list.
Keyword Surfer collects keyword ideas and SEO statistics while you browse Google. This is useful when looking for low-competition keywords to add to your content plan.
Using the sidebar option, you may generate a list of phrases related to your search. Then, with a single click, you can export that list as well as the monthly search traffic figures. You may also collect statistics for many countries without affecting your workflow.
Keyword research is an essential activity for SEO success, and it is all too easy to be bogged down by cumbersome tools. That is why I appreciate Keyword Surfer’s simplicity.
2. SEO Minion
The next free SEO plugin on our list is SEO Minion. Have you ever done a Google search and wished you could get information about the top-ranking pages directly from the search results page?
For example, you might scrape the top 20 search results titles to get good ideas for title optimization, or you could do some fancy-pants subject research by scraping the ‘People also ask’ results. In a minute, I’ll show you how.
SEO Minion is the right person for the task. My favorite feature of this powerful plugin is the ease with which it exports all of the ‘People also ask’ data.
You may download every ‘People also ask’ question connected to your search query with a few mouse clicks. This is excellent for filling in any gaps in your text.
Content gaps arise when your website does not completely cover a topic connected to your specialty (dramatic music), which is not ideal! If you are a visual thinker, you may also acquire a gorgeous tree diagram showing how these Queries link. SEO Minion is used by the vast majority of SEOs I know.
3. GMASS
The second free tool on my list helped me create my first outreach link, and I still recommend it. It’s called GMASS, and it, like the others, is a free browser extension.
If link development via outreach is a crucial part of your SEO strategy, GMASS can help you organize cold outreach campaigns directly from Gmail.
It frequently sends emails to your outreach list and schedules follow-up emails. GMASS provides great delivery, which is a significant benefit.
Because GMASS is a lightweight Gmail add-on, it allows you to avoid utilizing an extra tool layer, which many email deliverability algorithms despise. GMASS is the way to go if you are new to SEO or simply want to get started for free.
4. Detailed SEO extension
The third free browser extension I’d like to suggest is the Detailed SEO plugin. Detailed delivers a s-eye view of any public website on the internet’s on-page and technological characteristics with a single click.
I like to use it in our Q&A process to check that my content uploader uses the proper header structure, photo alt text, and HTML components for a strong foundation for on-page SEO.
You may also use it to evaluate a client’s website or to conduct a complete study of a competitor’s material. What you see on a page may differ from what is reflected in the code.
5. Google Search Console
The tools I’m about to recommend are critical for your site’s overall SEO health. The best data comes directly from search engines, and you’d be a fool not to use it. Furthermore, Google Search Console is the most often used free SEO tool, so let’s have a look at it.
GSC accomplishes a lot (beep). You may directly publish your site map to Google Search Console to be crawled. You may also fix technical SEO difficulties by having Google’s bot crawl and index your content.
When it comes to getting your content indexed as quickly as possible, Google Search Console is the best tool to employ. When indexing is not broken, you can force indexing on new content and pages that have undergone significant changes.
You may also discover the keywords for which your website ranks and how well it performs organically in Google searches. This information is a treasure. Forget gold; Bitcoin is more valuable than gold.
Because we’re already talking about how useful Google data may be, there are a bunch of other free tools accessible from Google that may help you enhance your SEO.
Among these are Google Free Search Bar, Google Analytics, Tag Manager, Google Trends keyword planner, Google Sheets, and the NLP API. All of these tools have played a significant role in my SEO success thus far, and I know many other SEO experts who concur.
How about free access to Microsoft Clarity heat map software from Bing Webmaster Tools, a lesser-known search engine tool that may also supply you with solid data?
6. Bing Webmaster Tools
Bing Webmaster Tools has many of the same features as Google Search Console, plus a few more. Few people are aware that Bing Webmaster Tools has an SEO section where you can gather information on backlinks, and new keyword opportunities, and even run a technical inspection.
If you’re just getting started with SEO, you won’t have to pay a thing to have access to all of this essential information. To sweeten the deal, Bing is significantly more generous with the data it supplies to SEO professionals than Google.
Bengal, as previously indicated, provides free access to Microsoft Clarity, a heat mapping program. Stop, simply stop if you don’t have a heat mapping tool (dramatic music).
However, both Google Search Console and Bing Webmaster Tools do not provide the level of technical data required to fine-tune our strategy.
7. Schema
I recommend that you look at the free schema tools. Schemata acts as a translator between notions that humans comprehend and concepts that search engines can grasp.
Remember that no matter how intelligent Google appears to be, it cannot read and interpret text as well as people. Instead of allowing Google to guess, Schema allows you to notify them that your post is about a network router review.
If you’re seeking free tools to assist you in developing a schema, most SEO plugins will handle a rudimentary level of it for you, but the output schema is frequently general and simple.
So, if you want to get a competitive advantage, I recommend starting with Merkel’s free schema generator, which leads you through the process of creating various sorts of schema.
When used with the free schema validator provided by schema.org, you may create your custom schema for e-commerce, review, or service websites.
This alone gives you a competitive advantage over your competitors that rely on SEO plugins to produce their schema. Furthermore, if you add things like review ratings that stick out on the search results page, you receive a great spike in visitors clicking through to your site.
8. Screaming Frog
While we’re talking about technical SEO tools, Screaming Frog deserves a note. Screaming Frog has long been a go-to tool for technical audits among SEO experts across the world.
Technically, it operates on a freemium pricing basis, but if you have a site with fewer than 500 URLs, you have access to a good number of vital functionalities for free.
Screaming Frog works well in conjunction with Google Search Console, and it’s quite simple to use. It also provides more technical data than the search console.
We utilize it to collect the following information: pages with no internal links connecting to them, sluggish loading pages, the indexability status of all pages, inspecting all pages for missing on-page components like header tags, meta titles, and descriptions, and a slew of other geeky (beep).
It makes large-scale audits considerably more efficient because you can collect all of your data in bulk with only two clicks. Here are some more freemium SEO tools that I believe can help you improve your rankings and visitors.
9. AHREFS
Let’s get started with AHREFS. numerous people are familiar with AHREFS for its Swiss army knife SEO solution, which is used by numerous subprofessionals throughout the world, including myself.
Most people are familiar with AHREFS as a paid tool. What is less well known is that AHREFS also provides a slew of free tools, the most notable of which being AHREFS Webmaster Tools.
It’s a combination of Google Search Console and Screaming Frog, offering similar data but a lot more user-friendly interface. You will also get access to the same version of AHREFS Site Explore and site auditing tools as premium members.
The only disadvantage is that you cannot use them on competing sites on their free tier, only those you verify ownership of, but that is an unbelievable amount of value for free anyhow. You may also make use of AHREFS’s free tools.
10. Answer the Public
The next Premium SEO product we’re working on is Answer the Public. Because of its ability to extend and elucidate a topic, Answer the Public made waves in the SEO industry.
It may not only give ideas for subheadings in your content, but it may also supply ideas for keyword research, ensuring that your content strategy is complete.
You have limited data consumption on the free tier, but it is sufficient for most people. After you complete reading this piece, watch the interview I did with Cory to discover how to use tools like these to create a topical map. Please be patient with me.
11. Uber suggests
In the following resources, I’ll provide our freemium tools that you may use in your topical mapping process. Uber offers a good beginning tool for most individuals because it has comparable capabilities to AHREFS.
You may do keyword research, basic competition research, and view SEO performance statistics for your website. The data quality is far inferior to that of AHREFS, but if you’re searching for a free tool to get started with, Ubersuggests is a nice option.
12. Rankmath
Rankmath is an excellent SEO plugin for making significant SEO changes to your website. It’s a freemium WordPress plugin that allows you to change important on-page SEO aspects like titles, tags, and descriptions.
Keep in mind that it is not a full-fledged on-page optimization tool like Surfer SEO. You can also generate a site map automatically, but where Rank Math excels is its built-in support for multiple schema types. It will be as close to hand-building your schema as you can go using a generator like Merkel.
13. Keyword Hero
Another great freemium tool to add to your armory is Keyword Hero. Who hasn’t wished to get access to terms that aren’t yet available in Google Analytics? You may retrieve such data using Keyword Hero to learn more about how visitors find your content.
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