What are the best email marketing strategies for 2024?

I don’t know about y’all, but when I hear the phrase “email marketing strategies,” I immediately think of spam hitting my inbox. Yeuch. But what if I told you that I could do it correctly and that your emails would be as well received as a lovely note from your aunt Judy? I miss you, Judes.

I’m going to show you the basics for how to succeed in email marketing. Even if you’ve tried in the past, there are lots of new tools to help you up your email game and we have all the latest tips and tricks. If you’re ready to jump into the deep end, click the link to our ebook in the description. Just be sure to like this video and subscribe before you go anywhere else.

So first things first, what’s the definition of email marketing? Well, email marketing is the process of targeting your audience and customers through email, to boost conversions and revenue by providing readers with valuable information to help achieve their goals. My favorite part of that definition is in the end, providing readers with valuable information to help them achieve their goals.

That’s what makes effective email marketing different from spam. You don’t wanna bombard your recipients with the info they don’t need. Good email marketing delivers value with every click of the send button. So how do you know what’s valuable? Well, it starts with knowing your subscribers.

1. Build a segmented email list that will still work in 2024

Make email list
Build a segmented email list that will still work in 2022

You know that not all customers are the same, so why would you treat them alike via email? By segmenting your subscribers into more targeted, specific groups, you can deliver messaging that speaks more directly to their concerns or where they are in your sales funnel.

Now I’m sure you’re wondering how important is segmentation, Jamal. Well, one study found that marketers who used segmented campaigns noted as much as a 760% increase in revenue.

If my revenue were to increase by 760%, do you know how much money I’d have? So how do you build a segmented list? A lot has to do with how you gather emails. I use email marketing tools to make email lists.

Its email lists largely by offering free content like templates, tools, and eBooks. This lets us know what a subscriber is interested in based on what resources they’ve downloaded.

If someone downloads our Instagram for business ebook, we might decide to send them an email offering free Instagram templates, because it’s relevant to what they’re trying to solve. We wouldn’t send them an email about our interview kit for job seekers.

You can segment your email list by virtually any field in your CRM, and with the right tools, you can create automatic email sequences that respond to almost any scenario.

2. Use personalization

Use personalization

Personalization takes segmentation to the next level. Creating emails that are tailored exclusively for the individual recipient. Studies have shown that even something as simple as automatically inserting the subscriber’s name in the salutation of the email can increase open rates by 18%. “Or personalized product recommendation in the subject line can increase the open rate by 41% Shopify claims that an abandoned cart email, another common type of email personalization, can recover up to 14% of lost sales.

But my favorite personalized emails come from Spotify, which uses its vast data about subscriber listening habits to alert fans when their favorite artists have new music or upcoming concerts.

3. Focus on the subject lines of the email marketing strategy

The email marketing success is to focus on subject lines. Already mentioned how using personalization in a subject line can increase the open rate. And that’s just one technique. Others include using curiosity, urgency, and even vanity. There are a trillion more subject lines I can share with you,

4. The success of email marketing is to use a simple layout and copy

The success of email marketing is to use a simple layout and copy. There are thousands and thousands, maybe even millions and millions, billions and billions of email templates out there, along with drag-and-drop tools to build your own.

But it can be tempting to try to cram too much stuff into an email. The best emails have one clear message that it’s offering to the subscriber. The shorter and sweeter, the more effective and the sweeter. I have a sweet tooth.

Check out this email from Dropbox with the subject line, “Baby, come back. “It’s cute, it’s witty, it’s direct. Sound like somebody you know? It’s like the “Dora the Explorer “segment where it’s like, they’re gonna respond now, aren’t they? You probably didn’t say anything and I’m disappointed.

5. The final tip I have for you today is to clean your list

The final tip I have for you today is to clean your list

That means removing emails that haven’t been opened in a certain amount of time. Usually between 90 days and six months depending on your industry. Most marketers will send a re-engagement email to subscribers before they get removed, and those emails can work up to 25% of the time at getting subscribers to open your emails again. The rest of them.

Do you know what I’m saying? Some people aren’t coming back. Sometimes folks lose interest in what you’re offering or no longer have the same need as when they signed up.

Sometimes subscribers will get annoyed with your brand for filling their inboxes even if they subscribed. I know, it’s not fair. But why risk emailing someone if it’s gonna annoy them anyway? Another reason for cleaning your list can be economical.

The cost of sending a marketing email can vary, but it’s somewhere in the neighborhood of 1 cent per email. And there are somewhere between100,25 a billion business emails sent every day. The average open rate across all industries is 21.33%.

That means, and wrap your head around this, that $2.6 million are spent every day on unopened emails. That’s almost $100 billion a year.

If that’s not enough reason to clean your lists, consider that low open rates or the percentage of people who open your emails can lead to more emails being sent to spam folders, leading to even lower open rates.

So keep your list clean and follow our other tips to see your email marketing success skyrocket. If you’re ready to start,

you can take the complete email marketing course here. If you’re ready to jump into the deep end, click the link here you’re ready to jump into the deep end if you are ready to jump.

10 Amazing email marketing statistics worldwide in 2024.

I’ve got stat number one for you. The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027.

That growth is expected, despite the increased competition from other marketing channels, ranging from search and social media to chatbots and apps, and the evidence supports this claim.

According to Grow Epik’s research, 78% of marketers have seen an increase in email engagement over the last 12 months.

And that level of engagement has led to an ROI of 44:1 on email marketing.

Email isn’t going anywhere, even as privacy changes like iOS 15 force the industry to innovate. That’s all the more reason to make sure that your email game stays strong. Let’s look at some ways you can do that.

Segmentation in email marketing statistics

Segmentation comes first. Segmented marketing has been found to improve email revenue by 760%. Therefore, it is something you ought to do.

what exactly is segmentation? It involves grouping your clients according to characteristics and other shared characteristics. For instance, if you run a bicycle shop, you could divide your customer base into adult and child segments and then send each group an email that highlights bikes appropriate for their age.

Additionally, you can divide your emails into different groups based on the demographics you use, such as gender, income, or preferred language, or based on the behavior you use, such as previous purchase history or sales cycle stage.

Your audience will be more responsive the more precisely you group your emails. I will open that subject line without a doubt.

Speaking of subject lines, how well an email works greatly depends on how well it is written. This is because 64% of email users base their decision to open emails on the subject lines.

what makes a good subject line in email marketing?

What therefore constitutes a strong topic line? The reason why 40 characters are the suggested length for subject lines is to make sure that the subject line can be read on all smartphones.

Therefore, it makes logical that emails with subject lines between 6 and 10 words have the highest open rate (21%), whereas subject lines between 21 and 25 words, which are much lengthier, only have a 9% open rate.

Subject lines that are personalized, typically using the recipient’s name, increase open rates by 26%. Email subject lines with a sense of urgency and exclusivity have a 22% higher open rate.

The efficacy of subject lines increases by 70% when utilizing emojis, however, companies should only use one emoji at a time. Here’s one last unexpected subject line stat.

Using the word “newsletter” in a subject line decreases their chances of being opened by 18.7%. So just don’t do that, I guess. Sometimes the success of an email has little to do with the subject and more to do with the occasion that you send it.

Birthdays are a great time to send emails, which is a little baffling to me because you’d think if it’s a birthday, maybe they’d be doing birthday stuff and not email stuff, but I’m just a harbinger of the statistics, and that’s what the statistics say.

So it would turn out that birthday emails generate 342 percent higher revenue per email than other promotional emails. Madness. Black Friday is another big day for email.

Last year, over 165 million emails were sent on Black Friday, which was directly responsible for 537,000 orders placed. But sometimes an occasion isn’t something you need to find on a calendar.

The day when someone joins your email list is a big occasion. Why else would welcome emails have a 91.43% open rate? This gobsmackingly jaw-dropping open rate means that the welcome email might be the most impactful email you can even send to a customer.

So really spend some time thinking about what sort of content makes it special for your new subscriber. The fact is, any kind of triggered email performs well.

Whether it’s based on pages viewed, a chatbot interaction, or a response to previous email campaigns, triggered emails have a 70.5% higher open rate than regular emails.

With that in mind, HubSpot CRM offers email automation within Workflow so that you can easily set up triggered events. Check out the link here if you want more information.

AI email marketing tools. Automation is email AI

The next step beyond email automation is email AI. Email is one of the most promising use cases for how artificial intelligence could revolutionize marketing in the coming years.

For example, 66% of marketers believe artificial intelligence is a way to optimize email send times. So, even though we know that the most popular time to send emails is 10:00 AM on a Tuesday, the best time could be different for your business, or even for your subscribers.

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